Meet Dale Robinson

Founder & Visionary of G.U.R.U. Fitness

Dale’s vision for G.U.R.U. was born in one of the darkest places imaginable: a federal prison cell. While serving a 10-year sentence, Dale refused to let his environment define him. Where others saw confinement, he found clarity. In fact, it was during a brutal 120-day stretch in solitary confinement—completely alone with nothing but his thoughts—where his vision sharpened. He made a decision in that silence: he would not waste his pain. Instead, he used it to create purpose.

He became mentally free in a place designed to break the spirit and that freedom became the foundation of everything he’s built since.

Dale didn’t just find himself inside those prison walls—he started creating culture within them. He built community. He led through movement. And he laid the groundwork for what would become G.U.R.U. Fitness.

Back then, they were already calling him “The Guru”—for his programming, his discipline, and his ability to bring people together through movement. He took that name and gave it deeper meaning:

G.U.R.U. stands for:
Generate – Get started.
Unique – There is only one you, and your journey is yours alone.
Results – The reward for your commitment to yourself.
Ultimately – Your consistency and dedication to self lasts forever.

G.U.R.U. is more than a gym.

It’s a movement rooted in transformation, forged through adversity and led by a man who embodies mental toughness, discipline, and purpose.

Dale is the standard.

He’s up at 3:30AM every day, attacking the day with the same relentless energy he brings to every member, every class, every conversation.

His programs are designed with intention. His coaching pushes you past your limits. And his presence? It’s magnetic. He’s got the kind of charisma that fills a room, the kind of spirit that lifts others higher, and the kind of truth that holds you accountable to your highest self.

G.U.R.U. doesn’t rise on Dale’s shoulders alone—it rises on the team he’s built.

Dale has intentionally created a team that reflects pieces of who he is—leaders who embody the same grit, discipline, and heart.

While Dale isn’t always on the training floor, his standard is. Every coach carries his blueprint. Every session is fueled by the same energy, purpose, and belief that you’re capable of more.

This isn’t a gym built on personality.
It’s built on principle.
And that principle is replicable.

Whether you’re a new member walking through the doors or a future franchisee looking to bring G.U.R.U. to your city—you can trust that the magic isn’t just Dale. It’s the method. It’s the mission. It lives in every single coach who leads this community forward.

Dale is a living, breathing example of what it means to overcome the odds, beat the system and rise up to create something extraordinary.

A 49-year-old Black man. Fit as hell. Straight out of the fire and still on fire. 

He didn’t build a gym—he built a movement. A family. A standard.

And now, that standard is multiplying.

If you’re ready to step into your light, Dale—and the powerhouse team he’s poured into—is already holding the door open.