The Heart Behind GURU Fitness

GURU Fitness Lex is more than just a gym—it’s a movement fueled by passion, purpose, and an unshakable commitment to transforming lives. Founded by Dale Robinson, GURU Fitness started in his hometown of Frankfort, KY, in 2017. From day one, his mission was clear: to create a fitness family where people could achieve physical and mental growth while feeling truly seen, supported, and empowered.

His ability to deeply connect with others has made a lasting impact—transforming lives inside the gym and strengthening the community outside of it. As his vision grew, so did his reach. In 2022, he expanded to Lexington, KY, with a mission to bring the same powerful culture of transformation to a larger community.

For Dale, fitness is just the beginning. He believe it’s a small part of a much bigger journey—one that’s about raising the standard in every area of life. Fitness is simply the vehicle, but true empowerment is their driving force. It’s the foundation he's built, the energy he's poured into the community, and the mindset he's instilled in their team.

Today, GURU Fitness Lex is powered by a team of elite coaches who embody that same standard of excellence—coaches who are dedicated to impacting every person who walks through our doors. Whether you're looking to build strength, confidence, or a deeper sense of purpose, we’re here to guide you every step of the way.

Join the GURU family and discover what’s possible when you commit to becoming your best self—inside and out.